Edition Capital were looking to refresh their current branding and various legal documents.
The logo was reworked and refined, choosing a modern strong typeface and then removing the bars of the ‘A’ to create a subtle upwards arrow. This helped link back to the business itself and the suggestion of investment and growth. This motif was then used throughout collateral to create branded backgrounds.
A selection of blues and white were chosen as the primary colour palette with a variety of secondary colours to be used for graphs and charts.
Layouts were kept clean and simple with plenty of space and contrasting colours to make the information clear and easy to digest whilst also using imagery to break up the content.